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Wedding Marketing Unveiled
Privileged Insights provides e-marketing consulting to the
wedding & honeymoon industry.
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Click on a topic to learn more | |
Search Engine Marketing (SEM) and Wedding MarketingWhat is it: Pay-per-click campaigns, such as Google Adwords, can be highly cost-effective programs for targeting brides and grooms and delivering them to your website. New to Adwords? We can help you choose your wedding keywords to maximize the impact of your SEM budget Already Using Adwords: We can review your current wedding marketing keywords selections and recommend alternatives. Click Here to Learn More | 
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Wedding Marketing Technique -- Search Engine Optimization (SEO)What is SEO: More than 85% of the bridal population use search engines to look for and book wedding vendors online. What it means: Strong positioning for critical keywords are cruical for driving brides and grooms to your website via search engines like Google, Yahoo, and Live. Click Here To Learn More | 
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Wedding Marketing VirallyWhat is it: Word of mouth advertising. Brides talk amongst themselves on forums, chatrooms, blogs, and wherever else they can get their voices heard. They talk about good vendors and some not so good vendors. How can we help? Websites are a great starting point, but what else is good? We can help you design and set up a blog, help you with reputation management (we'll be on the lookout for negative comments regarding your business so you can do damage control) and direct you towards networking opportunities. Click Here To Learn More | 
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Direct Email Marketing To BridesMarketing Fact: The price of creating and mailing wedding materials to brides continues to climb. The cost of calling brides invidually dilutes valuable marketing resources. E-mail marketing campaigns represent a cost-effective technique of reaching hundreds of brides for minimal costs. How we can help: We can help you create a direct e-mail marketing campaign to leverage those bridal leads that you have been collecting from shows, web portals, etc... Most importantly, we can tell you which brides are most actively viewing your material and site -- prioritizing them for contact. Click Here To Learn More | 
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Designing an Integrated Wedding Marketing Web StrategyWhat is an Integrated Web Strategy: An integrated web marketing strategy makes sure that all of your wedding e-marketing efforts are working together to communicate a consistent and clear brand How we can help: Privileged Insights can review your current e-marketing presence and ensure that it is consistent with an integrated web marketing strategy. For example, all of your web presences should be optimized for a bride's potential keyword searches. These include: Your website, your blogs, expert articles you may have written, other wedding portals, etc... Click here to learn more | 
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Ad and Website CopywritingMarketing Fact: A picture is worth a thousand words, but the right words can help you book more weddings. What it means: Privileged Insights will review the content and style of your website as well as advertising material to ensure that you are using the right words to convince the bride to book you for their wedding. | 
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Website Analysis and UsabilityMarketing Fact: Through the use of focus groups, Privileged Insights will analyze your website and show you what is working and what isn't. What it means: Recommendations will be made to help you improve your website so that it is more user friendly. By utilizing a focus group that is similar to your target market, we can understand their mindset when they come and visit your site. | 
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Bridal Segmentation StrategiesWhat Is Bridal Segmentation? Bridal segmentation is a wedding marketing techique that characterizes brides into distinct subsets (segments) that behave in similar ways or have similar wedding needs/expectations. How can it help me? Improved segmentation can lead to significantly improved marketing effectiveness. How we can help:Privileged Insights will help you put together a marketing strategy that assumes the perspective of the bride in developing your marketing pieces. Click Here To Learn More | 
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Competitor ResearchWhat is it: Competitive Intelligence is the process of obtaining and analyzing your competition's strategies and positioning your business to leverage this knowledge. How we can help: Privileged Insights can provide you with a comprehensive report on your competitors and show you how to leverage this information. Factors reviewed include:
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Understanding the Wedding Market Opportunities Around YouWhat is it? -- Whether you are starting up a new wedding business or seeking to reposition yourself in the wedding market, Privileged Insights can provide you with thorough market research reports. How we can help: We will analyze, and interpret all the data that you need for your wedding business with a focus on projected growth in the wedding industry, average spends in your sector, and average spends in your city. | 
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New Business DevelopmentMarketing Fact: With over 2.2 Million weddings a year in the United States, new wedding businesses that want to succeed in this industry need to get started on a solid footing. What it means: Privileged Insights help your business with all your competitor, consumer, and market research needs. We can help you interpret data, point you in the right direction for website design, help you market your business, and more. Give us a call today for a complimentary consultation. | 
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Wedding Media Planning and PurchasingMarketing Fact: With over 135 bridal magazines and hundreds of wedding planning websites, it can be a daunting task to sort through the ones in which to spend your marketing dollars at. What it means: Let Privileged Insights do the market research for you. We will compare everything for you and decode all the confusing terms so you are indeed comparing everything apples to apples. You will no longer have to deal with the mind boggling questions: Is 18,000 hits on one site equal to 5,000 unique visitors on another site? Click For More Information on Wedding Portals Wedding/Bridal Magazines |  |
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Networking StrategiesWhy Should I Network-- Networking is a powerful way to build professional relationships that can help you build your business. Professional relationships with colleagues in the wedding industry present many different opportunities:
Click Here To Learn More | 
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