What is an Integrated Web Marketing Strategy?
An integrated web marketing strategy makes sure that all of your wedding
e-marketing efforts are working together to communicate a consistent
and clear "Brand".
How can Privileged Insights help?
Privileged Insights can review your current
e-marketing presence and ensure that it is consistent with an integrated
web marketing strategy.
For example
- All of your web presences should be optimized for a bride's
potential keyword searches. These include: Your primary website,
your blogs, expert articles you may have written, other wedding
portals (e.g theknot.com), etc...
- All of your web presences should link to each other -- if not
directly, then through a central hub, such as your website.
- Your Direct e-mail marketing efforts should link to your primary
website, as if possible, to the areas most relevant to the sections
being discussed. For example, a bride clicking on a link to "A
Waldorf Astoria Wedding" does not want to be taken to the
homepage, where she needs to find the content
- Each one of your web presences should communicate the overal
"Brand Image" of your wedding business to the bride.
What do you mean by "Brand"?
"Brand", in this context, refers
to a concept larger than simply maintaining a consistent set of graphics
or logos across your website.
We describe "Brand" describes an
overall message that brides will perceive each time they view your
wedding marketing.
The hope is that anytime a bride views your
brand on any of your pages, she will be reminded not only of the your
business, but the overall brand message your company is about.
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