What Is Direct E-mail Marketing?
Direct email marketing is a great tool for
targeting brides. Using lists of leads generated from other marketing
resources (i.e. portals, bridal shows, etc…), wedding vendors
can quickly and cheaply market themselves to brides.
How Is Direct E-Mail Marketing Different
From Spam
A number of elements make direct email marketing
different from spam or other less sophisticated email campaigns.
For example, the sender may use customer
segmentation techniques to ensure that the message is appropriate
for the group it's sent to, and use personalization techniques so
the recipient is addressed as an individual.
How we can help
If you are not already leveraging direct
e-mail marketing, we recommend augmenting your current bridal pipeline
with a direct e-mail marketing campaign such as the one described
here.
We can help you set up your direct e-mail
campaign as well as create HTML ready e-mails for you. We will also
analyze each campaign for open rates, click thru rates, which links
were clicked on, bounce rates, and the number of opens. Leveraging
business intelligence, our e-mail campaigns can tell you exactly which
brides to target.
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