What is it? Competitive Intelligence
the process of obtaining and analyzing your competition's strategies and positioning
your business to leverage this knowledge.
How is it done?
Privileged Insights can provide you with a comprehensive report on your competitors.
Factors reviewed include:
- Which search engines they are listed on
- What other sites are linking to your competitor's website
- Whether or not your competitors have a pay per click campaign
- How much they are paying for certain keywords
- Research and find out if their site is search engine optimized and for which keywords
- Analyze how much traffic they receive in comparison to your website
How we can help -- Privileged Insights
Privileged Insights can show your wedding business how leverage this information. Typical recommendations might include
- Consolidation of existing Pay-Per-Click Terms
- Selection of new Pay-Per-Click Terms
- Addition of new keywords on your page
- Online and media advertising recommendations based upon your competitor's actions
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