Wedding vendors who are new to email marketing often ask us, “How should I write my subject lines so that brides will open my emails?”  Brides are usually inundated with emails from wedding vendors.  Take a look at these titles.  They tell you who the email is from.  They also tell you briefly what the […]

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How are you currently marketing to brides?  Do all brides get the same email?  The same marketing newsletter?  If so, read on.  Not every bride is created equal.  Some brides have wedding budgets of only $5,000 whereas, you’ll find brides that have budgets of $200,000 on up!  Quite a difference there and the way you […]

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SEM or Search Engine Marketing includes: Paid inclusion in a directory where you can pay to have your business added to a search engine’s directory. It is useful if you want to make changes to your content frequently because your site will be indexed more often by the search engines. You can also see how […]

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If your site is already optimized for Google but still hasn’t been indexed, here are some tricks to get your site indexed quicker, in many instances, less than 24 hours. 
This is how you can tell if Google has indexed your site.  Go to Google, type in your URL.  For instance, I typed in http://www.PrivilegedInsights.com and […]

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Did you know that you should always keep close tabs on the websites that you choose to link to?  Do not associate your site with other sites that post on link farms, splogs, or those that employ black hat SEO techniques.  If your sites is caught associating with those websites, Google can penalize your site […]

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Networking is a huge key to success in any industry but especially in the wedding industry where referrals and alliances formed can help keep business booming when a recession looms overhead.  Are you a wedding photographer, floral designer, wedding reception site, ceremony site, DJ, wedding videographer, wedding cake designer, bridal salon, bridal consultant, or wedding […]

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